BETWEEN THE ANIMATED MUSIC SERIES
TO CATCH THE AUDIENCE
AND THE "MUSICAL TALE" ALBUM
TO KEEP THE AUDIENCE
After finishing a series or a film, few of us keep on listening to the soundtrack and even less re-watch. Echoo and the absolute offers the possibility to look at the piece, then to go back in it without image or screen thanks to the album whose tracks are the direct audio extracts of the series, music, dialogues and sound effects included.
MAXIMIZED CATCHING AND LOYALTY POTENTIAL
Echoo and the Absolute uses the best assets of the series and those of the album :
. The story and the image , which create the imagination and attachment
. The music , its gimmicks and choruses that bring people together and build loyalty
The audience is thus catched by the image, or by the music, or both, which limits the loss of loyalty. It's an "image and sound" strategy which secures the investment of production by maximizing the chances of commercial feedback.
AN INNOVATIVE AND EASILY DIFFERENTIATING CONCEPT
"A sci-fi musical tale on contemporary mainstream music" sounds like a good hook for a press kit or digital article. In the mind of people, the musical tale makes think of a "musical story for children". The piece Echoo and the Absolute offers a modern musical tale for all audiences that deals with contemporary subjects.
ULTRA-LIGHT CONCERT LOGISTICS
Echoo and the Absolute is a digital work. Comparing to a music group or even a solo artist, its concert logistics are therefore greatly reduced : it only requires a projection system and a sound system. Thus, Echoo and the Absolute can be broadcast as simply as a video clip or a film, at the cinema, at a festival, in the first part of a concert, or in a club.
AN OPTIMIZED CROSS-FORMAT BROADCASTING
A chronological suite of 8-minute clips and audio tracks, where you can watch/listen to the episode of your choice on all audio and video platforms, without loss of interest.
Dr. Eleanor Arroway in "Contact"
by Robert Zemeckis, 1997
"I saw something,
I can't prove it, can't explain it, but everything in me, my whole being tells me it happened,
I received something wonderful, something that transformed me,
A vision of the universe showing, without possible discussion, how small, insignificant, and at the same time rare and precious we are,
A vision that tells us that we depend on a whole that is beyond us, that we are not, that none of us is alone,
I would like to share this,
I would like everyone even for a moment to be able to feel this wonder, this humility, this hope [...]"